Privacy Policy
Review our privacy practices and learn how we collect, use, and protect your information.
Effective Date: June 2026
Last Updated: June 2026
Welcome to Keeraya, a marketplace platform owned and operated by Deera Info System Pvt. Ltd. ("Company", "we", "our", or "us"). Keeraya enables users to buy, sell, and rent products through individual seller stores. We value your privacy and are committed to protecting your personal information in accordance with applicable laws.
By using the Keeraya application or related services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy.
1. Information We Collect
We may collect the following information when you use Keeraya:
Personal Information
Full Name
Mobile Number
Email Address (if provided)
Profile Photo (optional)
Address (if provided)
Seller Information
Store Name
Product Listings
Product Descriptions
Product Images & Videos
Product Pricing
Inventory Information
Transaction Information
Order Details
Payment Information (processed securely through third-party payment gateways)
Purchase History
Rental Information
Delivery Details
Device Information
Device Model
Operating System
Device Identifiers
IP Address
App Version
Crash Reports
Log Data
Usage Information
Search History
App Activity
Browsing Behavior
Feature Usage
Preferences
2. Login & Authentication
Users can register and log in using Mobile OTP Verification. We use your mobile number solely for authentication, account security, and communication related to your account.
3. How We Use Your Information
We use your information to:
Create and manage your account
Verify your identity using OTP
Display your seller store and products
Process purchases, sales, and rental transactions
Deliver orders and provide order updates
Improve app performance and user experience
Detect fraud and prevent unauthorized activity
Respond to customer support requests
Send important service notifications
Comply with applicable legal obligations
4. Seller Responsibilities
Sellers are solely responsible for:
Product accuracy
Product descriptions
Images and videos
Pricing
Availability
Compliance with applicable laws
Keeraya only provides the marketplace platform and is not responsible for misleading or illegal listings created by sellers.
5. Sharing of Information
We do not sell your personal information.
Your information may be shared only with:
Payment Gateway Providers
Delivery & Logistics Partners
OTP/SMS Service Providers
Cloud Hosting Providers
Analytics Providers
Government Authorities when required by law
All third-party service providers are expected to protect your information.
6. Third-Party Services
Keeraya may use trusted third-party services including but not limited to:
Firebase
Google Analytics / Firebase Analytics
Cloud Hosting Providers
SMS/OTP Providers
Payment Gateway Providers
Crash Reporting Services
These services have their own privacy policies governing how they handle data.
7. Data Security
We implement industry-standard technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction.
While we strive to protect your data, no method of transmission over the internet or electronic storage is completely secure. Therefore, absolute security cannot be guaranteed.
8. Data Retention
We retain your information only for as long as necessary to:
Provide our services
Fulfill legal obligations
Resolve disputes
Enforce our agreements
When your data is no longer required, it will be securely deleted or anonymized.
9. Account Deletion
You may delete your account by using the Account Deletion option available within the application or by contacting our support team.
Upon successful verification:
Your personal information will be removed or anonymized.
Certain transaction records may be retained where required by applicable law or for legal, accounting, or fraud-prevention purposes.
10. Children's Privacy
Keeraya is intended only for users who are 18 years of age or older.
We do not knowingly collect personal information from children under 18 years of age. If such information is identified, it will be removed promptly.
11. Cookies & Analytics
Keeraya may use cookies, analytics tools, and similar technologies to:
Improve application performance
Analyze usage trends
Enhance user experience
Maintain security
12. Your Rights
Depending on applicable law, you may have the right to:
Access your personal information
Update or correct your information
Request deletion of your account
Withdraw consent where applicable
Contact us regarding privacy concerns
13. Changes to This Privacy Policy
Deera Info System Pvt. Ltd. reserves the right to modify this Privacy Policy at any time.
Any updates will be published within the Keeraya application and/or on our official website. Continued use of the platform after updates constitutes acceptance of the revised Privacy Policy.
14. Contact Us
If you have any questions, suggestions, or concerns regarding this Privacy Policy, please contact us:
Company Name: Deera Info System Pvt. Ltd.
Application Name: Keeraya
Email: info@keeraya.com
Address: Lucknow, Uttar Pradesh, India
For privacy-related requests, including account deletion or data inquiries, please contact us at info@keeraya.com.
© 2026 Deera Info System Pvt. Ltd. All Rights Reserved.