Content Moderation Policy
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Effective Date: June 2026
Last Updated: June 2026
Keeraya is a marketplace platform owned and operated by Deera Info System Pvt. Ltd. This Content Moderation Policy explains the standards that govern all user-generated content published on the Keeraya platform.
Our goal is to maintain a safe, trusted, and lawful marketplace for buyers and sellers. By using Keeraya, you agree to comply with this policy.
1. Scope
This policy applies to all content uploaded or shared on Keeraya, including but not limited to:
Product Listings
Product Titles
Product Descriptions
Product Images
Product Videos
Seller Store Information
Profile Photos
Reviews and Ratings
Comments
Messages (where applicable)
2. Acceptable Content
Users may publish content that:
Is accurate and truthful.
Belongs to the user or is used with proper authorization.
Complies with Indian laws.
Is relevant to the listed product or service.
Does not infringe the rights of others.
Is respectful and appropriate for all users.
3. Prohibited Content
The following content is strictly prohibited on Keeraya:
Illegal Content
Illegal products or services
Counterfeit or fake goods
Stolen property
Forged documents
Pirated software or digital content
Illegal drugs or narcotics
Weapons, ammunition, or explosives
Wildlife or protected animal products
Harmful Content
Violence or graphic content
Hate speech
Harassment or bullying
Threats or intimidation
Defamation
Terrorist or extremist content
Adult Content
Pornographic material
Sexually explicit images or videos
Nudity intended for sexual purposes
Adult services
Fraudulent Content
Fake advertisements
Misleading product descriptions
False pricing
Fake reviews
Scam listings
Identity impersonation
Intellectual Property Violations
Users may not upload content that infringes another person's:
Copyright
Trademark
Patent
Design rights
Other intellectual property rights
Spam
The following are prohibited:
Duplicate listings
Repetitive advertisements
Promotional spam
Fake accounts
Automated posting
Malicious links
4. Product Images
Product images must:
Clearly represent the actual product.
Be owned by the seller or used with permission.
Not contain obscene or offensive material.
Not include misleading edits or deceptive information.
Be relevant to the listed product.
5. Seller Responsibilities
Sellers are responsible for ensuring that:
All listings are genuine.
Product descriptions are accurate.
Images are authentic.
Prices are correct.
Products comply with applicable laws.
Uploaded content does not violate this policy.
6. Reporting Content
Users can report content that they believe violates this policy.
Reports may include:
Illegal products
Fake products
Offensive content
Copyright infringement
Fraudulent listings
Spam
Misleading advertisements
All reports are reviewed by our moderation team.
7. Content Review Process
When content is reported or detected through automated systems, Keeraya may:
Review the reported content.
Request additional information from the seller.
Temporarily hide the listing.
Remove the content.
Suspend the seller account.
Permanently terminate repeat offenders.
Moderation decisions are based on this policy and applicable laws.
8. Enforcement Actions
Depending on the severity of the violation, Keeraya may take one or more of the following actions:
Warning
Listing removal
Temporary restriction
Product suspension
Account suspension
Permanent account termination
Reporting to law enforcement authorities where required
9. Appeals
If you believe your content was removed in error, you may contact our support team with relevant details.
Our moderation team will review the appeal and communicate the final decision.
10. Policy Updates
Deera Info System Pvt. Ltd. reserves the right to update this Content Moderation Policy at any time.
Updated versions will be published within the Keeraya application and/or on our official website. Continued use of the platform after such updates constitutes acceptance of the revised policy.
11. Contact Us
If you have any questions or wish to report content that violates this policy, please contact us:
Company Name: Deera Info System Pvt. Ltd.
Application Name: Keeraya
Email: info@keeraya.com
Address: Lucknow, Uttar Pradesh, India
© 2026 Deera Info System Pvt. Ltd. All Rights Reserved.